A San Diego Guide to Shopping Black-Owned This Black Friday

Maya Madsen of San Diego's Maya's Cookies

By San Diego Monitor News Staff

Black Friday marks the official kickoff to the holiday shopping season—and one of the best opportunities to intentionally support Black-owned businesses. Choosing where you spend your dollars has real impact: it strengthens local economies, uplifts underrepresented entrepreneurs, and helps cultivate a more equitable marketplace.

San Diego’s Black-owned business community is vibrant, diverse, and growing. Whether you’re looking for gifts, fashion, home goods, wellness products, or unique experiences, our region offers plenty of opportunities to shop with purpose this season.

Below is your San Diego Monitor News Guide to shopping Black-owned on Black Friday—featuring categories, tips, and a curated reference list of Black-owned businesses to explore.

Why Shop Black-Owned on Black Friday?

Economic Empowerment

Supporting Black-owned businesses helps close the racial wealth gap by circulating dollars within communities that have historically faced limited access to capital.

Strengthening Local Communities

Many Black entrepreneurs operate neighborhood-based businesses that hire locally, mentor youth, and help build cultural ties.

Unique Gifts With Meaning

Shopping Black-owned often means finding handcrafted items, culturally inspired goods, and original products not found in big-box stores.

Supporting Innovation

Black founders are driving creative solutions in beauty, health, food, technology, and more—your spending helps fuel that growth.

How to Shop Black-Owned This Black Friday

Shop Local First

Explore neighborhood markets, small shops, and online stores based in San Diego.

Look for Black Friday Deals

Many businesses offer online discounts, pop-ups, or bundle specials this weekend.

Share What You Find

Post your favorite Black-owned finds on social media to amplify their visibility.

Buy Gift Cards

If you’re unsure what to buy, gift cards help businesses today and allow loved ones to shop later.

San Diego Black-Owned Business Guide: 2025 Edition

Below is a curated list of active, Black-owned businesses in and around San Diego—including local shops and nationally known Black-owned brands worth supporting this Black Friday.

Beauty, Skincare & Grooming

• Taji Natural Hair Salon (Normal Heights) – Natural hair care, protective stylinghttps://www.tajisalon.com

• Beauty Bakerie (Founded in San Diego) – Cruelty-free cosmeticshttps://www.beautybakerie.com

• 54 Thrones – African botanical skincarehttps://54thrones.com

Food, Restaurants & Gourmet Gifts

• Cane Patch Kitchen – Jamaican-Caribbean cuisinehttps://www.canepatchkitchen.com

• Maya’s Cookies (National City) – Gourmet vegan cookies shipped nationwidehttps://www.mayascookies.com

• Partake Foods – Allergen-friendly snack brandhttps://partakefoods.com

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Home, Lifestyle & Gifts

• The Mental Bar (Southeast San Diego) – Coffee, teas, wellness goodshttps://www.thementalbar.com

• Black Market Flea (San Diego Events) – Rotating Black-owned artisan vendorshttps://www.blackmarketflea.com

• Rayo & Honey – Inspirational prints & home décorhttps://rayoandhoney.com

  
  

Art, Culture & Creative Goods

• The Hill Street Country Club (Oceanside) – Black-owned arts nonprofit and galleryhttps://thehillstreetcountryclub.org

• SOULMUCH – Sustainable, nutritious snacks started by BIPOC entrepreneurs https://soulmuchfoods.com

  
  

Final Thoughts

Black Friday is more than deals and discounts—it’s an opportunity to shape the economic landscape we want to see. Every purchase from a Black-owned business reinforces creativity, community, and long-term financial equity.

As you navigate holiday shopping, consider starting right here: by intentionally supporting San Diego’s Black-owned creators, founders, and innovators.

Happy shopping—and happy supporting.